Sustainability

Why We Invest in Impact and How You Can Too

Photo by Ruth Hazlewood

Photo by Ruth Hazlewood

We are honoured to have received the MaRS Social Finance "Impact Investor of the Year" award, which "is presented to a Canadian organization or initiative that has created—or demonstrated the potential for creating—positive social or environmental impact through direct investment". We are grateful to our partner and global leader in impact investing, Oikocredit, for supporting our nomination. And we look forward to continuing to work towards sustainable investing. Receiving this award has prompted us to reflect on why we focus on impact investing and how important it is to continue to promote these investment options in Canada.

Impact investments, as opposed to traditional investments, not only focus on achieving strong financial returns, but also on delivering measurable environmental and social benefits. We promote entrepreneurship among women, provide credit to micro and small businesses, and improve access to clean energy, affordable housing and healthcare. Deetken Impact has been successfully investing in triple bottom line (financial, social, environmental) opportunities for the past decade. Our investment funds are designed to promote the achievement of the United Nations Sustainable Development Goals. Specifically, we are helping achieve good health and well-being, quality education, clean and renewable energy, and decent work and economic growth.

Promoting Impact Investing is no small task but it is one we are extremely passionate about. Our mandate is to make impact investing more accessible to both Canadian and international investors alike. And not just accredited and institutional investors as it has been traditionally the case. We want to give everyone an opportunity to better align their investments with their values regardless of their wealth and with no sacrifice to financial returns. That's why financial instruments such as Deetken Impact Bonds, which Canadians can buy from their RRSP and TFSA accounts, are becoming so popular and the preferred option for many individual investors. As Impact Investing becomes more widespread and new investing options emerge, more people can contribute towards making a more sustainable world.  We are excited to be part of this journey.

Deetken joins the B Corp Movement

At Deetken Asset Management, we are committed to identifying and supporting companies that generate sustainable returns while making a meaningful, positive contribution to their communities. Pursuing more than one “bottom line” is core to our business model and our investment philosophy.

That’s why we decided to become a Certified B Corporation.

Certified B Corporations are a new type of company which use the power of business to solve social and environmental problems. B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification to milk.

We are proud to join a growing community of over 2,100 Certified B Corps from 50 countries who have voluntarily chosen to conduct business in a way that creates value for all stakeholders, not just shareholders. In Canada, Certified B Corps include a diverse range of businesses from coffee roasters and sustainable food providers to major banks and media companies.

To become a Certified B Corporation, Deetken Asset Management participated in a rigorous evaluation process. Because most business decisions have the potential for positive impact, our operations were assessed from end to end, from our governance framework to the way we treat our workers to our environmental impact. We achieved a particularly high score on our practice of investing in businesses which have a proven and deliberate strategy to benefit the communities in which they operate, by promoting entrepreneurship or increasing access to renewable energy, affordable housing or education.

“The B Corp movement is a tremendous force for changing the way that the world does business,” said Alexa Blain, Chief Operating Officer of Deetken Asset Management. “The ultimate goal is to encourage companies to grow in a way that creates shared and durable prosperity for all. It’s a natural fit for Deetken to join this collective movement. The assessment process provided us with a new lens on our business, and we look forward to continuing to drive best practices alongside this global community of like-minded companies.”

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For more information on B Corporations, visit www.bcorporation.net.

For more information on Deetken Asset Management, visit www.deetken.com.