Deetken joins the B Corp Movement

At Deetken Asset Management, we are committed to identifying and supporting companies that generate sustainable returns while making a meaningful, positive contribution to their communities. Pursuing more than one “bottom line” is core to our business model and our investment philosophy.

That’s why we decided to become a Certified B Corporation.

Certified B Corporations are a new type of company which use the power of business to solve social and environmental problems. B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification to milk.

We are proud to join a growing community of over 2,100 Certified B Corps from 50 countries who have voluntarily chosen to conduct business in a way that creates value for all stakeholders, not just shareholders. In Canada, Certified B Corps include a diverse range of businesses from coffee roasters and sustainable food providers to major banks and media companies.

To become a Certified B Corporation, Deetken Asset Management participated in a rigorous evaluation process. Because most business decisions have the potential for positive impact, our operations were assessed from end to end, from our governance framework to the way we treat our workers to our environmental impact. We achieved a particularly high score on our practice of investing in businesses which have a proven and deliberate strategy to benefit the communities in which they operate, by promoting entrepreneurship or increasing access to renewable energy, affordable housing or education.

“The B Corp movement is a tremendous force for changing the way that the world does business,” said Alexa Blain, Chief Operating Officer of Deetken Asset Management. “The ultimate goal is to encourage companies to grow in a way that creates shared and durable prosperity for all. It’s a natural fit for Deetken to join this collective movement. The assessment process provided us with a new lens on our business, and we look forward to continuing to drive best practices alongside this global community of like-minded companies.”

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For more information on B Corporations, visit www.bcorporation.net.

For more information on Deetken Asset Management, visit www.deetken.com.